Countryside Campaign 2025

Following the Christmas break, our design team quickly transitioned into a high-demand period, focusing on pitch materials for new clients. I was tasked with leading the creative direction for a new campaign promoting four luxury property developments for Countryside’s Spring Quarter.
The brief called for a sophisticated, high-class aesthetic - initially suggesting a monochrome palette of black and white. To infuse the campaign with a fresh, seasonal feel while maintaining elegance, I introduced a refined gold accent paired with two complementary pastel tones. This approach allowed flexibility to integrate individual brand elements from each development, such as custom patterns, logos, and colour palettes, while maintaining a cohesive visual identity across the campaign.
Here are some examples of the assets I rolled out for each development using the campaign, and brand development elements and guidelines.